# Restaurant loyalty program examples

Designing a customer loyalty program for a restaurant starts with the visit you want guests to repeat. Choose a reward they’ll value and work out what it costs.

By [Novero Solutions LLC](https://www.noverosolutions.com/en/about)

![Coffee and brunch on a restaurant table](https://restaurantrewardsapp.click/assets/balance-brunch-800.avif)

Design an offer around an order guests already make.

In this guide

1.  [A coffee stamp card](https://restaurantrewardsapp.click/guides/restaurant-loyalty-program-examples/#stamp-card)
2.  [Points toward a menu reward](https://restaurantrewardsapp.click/guides/restaurant-loyalty-program-examples/#points)
3.  [A reward for a quieter day](https://restaurantrewardsapp.click/guides/restaurant-loyalty-program-examples/#quiet-day)
4.  [Estimate the reward cost](https://restaurantrewardsapp.click/guides/restaurant-loyalty-program-examples/#reward-cost)
5.  [A live example at Balance](https://restaurantrewardsapp.click/guides/restaurant-loyalty-program-examples/#balance-example)

## A coffee stamp card

A café gives one stamp per qualifying coffee purchase. After eight stamps, a guest can redeem a standard coffee on their next visit. The staff instruction can fit on a counter sign: show your card before paying.

Write down which drinks count, how you handle one person paying for a group, and whether a purchase paid with a reward earns another stamp. A [Wallet stamp card](https://restaurantrewardsapp.click/guides/restaurant-loyalty-app-vs-wallet/) is a practical option if the card is the main thing a guest needs to see.

## Points toward a menu reward

A restaurant awards points on eligible spend and gives guests a choice of rewards at clear thresholds. A small first reward gives guests something to aim for. A second reward can suit regulars who choose to save their points.

Test the maths on three typical receipts, including a discounted order and a split bill. Define which parts of the bill count. Show staff how a refund or void affects the balance. This format can suit a branded restaurant loyalty app if guests need to see their points, options and progress together.

## A reward for a quieter day

A brunch restaurant gives a bonus stamp on Tuesday breakfast orders for four weeks. The offer focuses on a shift with spare capacity. It has a set start, end, eligible order and limit per member.

Compare participating Tuesday visits with comparable Tuesdays before the offer. Write down holidays, closures and other promotions that could affect the comparison. Check whether visits moved from a busier day, and whether staff could explain the offer during checkout.

## Estimate the reward cost

Suppose a coffee costs you €1.60 to provide, including the variable costs you choose to count. At eight qualifying purchases per earned reward, the reward budget is up to **€0.20 per qualifying purchase** if every earned reward is redeemed.

**Cost to provide one reward**

€1.60

**Qualifying purchases to earn it**

8

**Reward cost per qualifying purchase**

€0.20

Use your actual cost and account for software, staff time and the margin on any sale the reward replaces. If 75% of earned rewards are redeemed, the same example implies €0.15 in direct reward cost per qualifying purchase. Use the full-redemption figure for budgeting when you have no redemption history.

For a first review, count guests who enrolled and made one eligible purchase. Of those with a full 30 days of follow-up, report the share who returned within those 30 days. Record reward cost and staff exceptions next to that figure. A simple before-and-after comparison can help you decide what to investigate next.

## A live example at Balance

[Balance Brunch & Bakery](https://balancebrunch.com/) in Zagreb uses a branded app with a membership QR code. Its [Google Play listing](https://play.google.com/store/apps/details?id=com.balance.brunch) shows that members can collect points, see their level and check available rewards. Novero implemented the app and its POS connection.

The stamp, points and weekday offers above are planning examples. See the [Balance guest walkthrough](https://restaurantrewardsapp.click/#balance) for the steps guests take in the published app.

[Explore Novero’s restaurant loyalty software ↗](https://restaurantrewardsapp.click/restaurant-loyalty-software/)

## Keep planning

-   ### [Restaurant loyalty app vs. Wallet card ↗](https://restaurantrewardsapp.click/guides/restaurant-loyalty-app-vs-wallet/)

    See how each format changes signup, checkout and the work your staff do.

-   ### [Restaurant loyalty POS integration ↗](https://restaurantrewardsapp.click/guides/restaurant-loyalty-pos-integration/)

    Check what your till shares and test purchases, redemptions and refunds.


[All guides ↗](https://restaurantrewardsapp.click/guides/)

## Plan your program

Tell us where guests order, how they pay and what would make a return visit worthwhile. We’ll help you work out the right starting point.

[Talk to Novero ↗](https://restaurantrewardsapp.click/contact/)

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